Menu

Garments with a nonchalant and consistent savoir faire to last

STORYCOAT presented its first collection March 2016 in Paris. The Brand creates a variation on the theme of the coat in a contemporary yet timeless manner with a focus on Italian-woven Mongolian cashmere. Traditional craftsmanship and timeless elegance thought for an international well-traveled audience.

Sara Felice Meerstein founded the brand in 2015 with the know-how of artisanal craftsmanship, the historical family production foundation and her strong Creative Direction formed in Italy. In 2003 she moved to Milan to learn all facets of the Fashion Industry. She was taught design, pattern-making and sewing at Istituto Marangoni, the same school Franco Moschino and Domenico Dolce learned. She specialized in Graphic Design and Art Direction in Rome and has worked in Advertisement, Product Management and Trend Research for various Brands and Agencies worldwide. Sara works and lives between Milan and Berlin.

The Team behind STORYCOAT is a network of international professionals within the creative industry.










“Although there has always been a devotion to clothing and natural supreme fabrics since I was young, I am not someone who follows trends. My wardrobe is timeless and understated – practical pieces of high quality for every occasion.

Having been educated within the traditional British school system, I did not have the opportunity to dress up or spend hours in front of the mirror because we had our school uniform 7 days a week, morning until night. During the cold winter months, we were allowed to wear a classical coat. This was the first coat I customised myself - a classical double-breasted navy cashmere coat to which I added minimal details accepted by the school regulations. I picked honey-coloured horn buttons, a forest-green silk lining, and re-tailored the reverse collar slightly to make it particular.
I was 13 and convinced that I needed a logo. I drew out my name and, with pocket money earned through selling guinea pigs to various pet shops, I was able to produce my first batch of 150 pieces of “Sara Felice” silk-woven clothing labels. Such boundaries in my childhood surely influenced that spending time in front of the wardrobe should not be necessary, as well as my tendency towards simple elegance and classic colours. This approach towards fashion stayed with me: Garments with a nonchalant and consistent savoir faire to last."
/ SFM


Size chart

XS S M L XL
DE 34 36 38 40 42
0-4 0 1 2 3 4
FR 36 38 40 42 44
IT 38 40 42 44 46
JP 7 9 11 13 15
UK 6 8 10 12 14
US 2 4 6 8 10

Where do we ship?

Austria
Belgium
Croatia
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Liechtenstein
Lithuania
Luxembourg
Norway
Poland
Portugal
Spain
Sweden
Switzerland
United Kingdom of Great Britain & Northern Ireland

STORYCOAT

STORYCOATS creates coats. The brand reflects traditional craftsmanship and undefined elegance. [STORY]COATS are timeless, versatile and understated with a focus on Cashmere

Tucholskystrasse 10
10114 - Berlin
GER
info@storycoat.com